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Optimizing Facebook Ads For Placement, Age, Gender & Device Post The iOs 14 Update

As of April 2021, a lot of Facebook accounts lost their ability to track ‘unique’ events on the ad manager as well as ads reporting. We...

Facebook Advertisings A/B tests - Dos and Don’t

The past week, I’ve been doing the A/B testing mastery course on CXL.com by Ton Wesseling. The course mostly focuses on A/B testing for...

Heuristic Analysis - The Line Between Important Tests And Pointless People Pleaser Tests.

A couple of days ago I stumbled upon this post on Reddit, and it took me by surprise the amount of attention it had gotten. I was on the...